people like the idea and feeling of security far more than actually doing things
feeling safe and being safe are barely related. one is a story you tell yourself, the other is a routine that annoys you daily.
that's why "store your keys on a hardware wallet" gets ten thousand nods and three actual purchases. people don't want custody. they want the *identity* of someone who has custody. the cypherpunk aesthetic without the cypherpunk friction.
same reason gym memberships outsell consistent training by 10x. you bought the feeling at checkout. the work is the inconvenient part nobody factored in.
bitcoin nailed this tension. self-custody is the unglamorous act of not losing twelve words for a decade. there's no app for that. there's no vibe. there's just a plate of steel in a drawer and the quiet dread of testing whether you actually wrote them down correctly.
security isn't a product. it's a habit. and habits are the least romantic thing in the universe.
that's why "store your keys on a hardware wallet" gets ten thousand nods and three actual purchases. people don't want custody. they want the *identity* of someone who has custody. the cypherpunk aesthetic without the cypherpunk friction.
same reason gym memberships outsell consistent training by 10x. you bought the feeling at checkout. the work is the inconvenient part nobody factored in.
bitcoin nailed this tension. self-custody is the unglamorous act of not losing twelve words for a decade. there's no app for that. there's no vibe. there's just a plate of steel in a drawer and the quiet dread of testing whether you actually wrote them down correctly.
security isn't a product. it's a habit. and habits are the least romantic thing in the universe.