I think the main problem here is convincing vs persuading dilema. Most smoker are convinced that smoking kills but they are not persuaded to stop cigarettes... The same is true for many aspects of our lifes (fiat vs bitcoin, sport vs ozempic, entrepreneurship vs bullshit job). People to take action need both, convincing and persuading. But persuading sometimes flirt with psychological tricks and bias that may could close to manipulation: rhetoric!

Rhetoric is the way to transform ideas into discours and to put people in movement.