Indeed very interesting. The study is from @Troy Cross and is based on a survey from last year. Too bad he didn't post it here on nostr as he did on Twitter:

https://x.com/thetrocro/status/1815491534550417525

Link to the survey:
https://cdn.prod.website-files.com/6644db90e58a1fbeb1c70ddc/669f69702fa1b4b3bf09dbac_TNP%20Q3%202024%20Report%20(Digital).pdf