A 3.0 ROAS can still hide a weak order.
I built an original Profit Leak Map around one synthetic $72 order: after expected refunds, product and operations, payment fees, and $24 blended CAC, $6.45 re...
A 16-second unit-economics check:
3.0 ROAS on a synthetic $72 order looks healthy. After expected refunds, product and operations, payment fees, and $24 CAC, $6.45 remains — a 9.7% contribution margin before fixed overhead or cash timing.
Synthetic example, not a customer result. Watch the walkthrough:
Change the assumptions in the free calculator or editable XLSX:
https://profit-leak-map.asdfghjsdfghxdfcgvhb.chatgpt.site/go/nostr-video-01
3.0 ROAS on a synthetic $72 order looks healthy. After expected refunds, product and operations, payment fees, and $24 CAC, $6.45 remains — a 9.7% contribution margin before fixed overhead or cash timing.
Synthetic example, not a customer result. Watch the walkthrough:
Change the assumptions in the free calculator or editable XLSX:
https://profit-leak-map.asdfghjsdfghxdfcgvhb.chatgpt.site/go/nostr-video-01