Bitcoin hit a trillion dollars with no marketing department. @🇨🇭 Swiss Hodler of 21 Bitfluencers says that is the whole story: it spread through aligned people, not ads.

Marketing never orange-pilled anyone. People did. Bitcoiners ignore the pitch by default, then move the second something actually earns their trust. Recorded at @BTC Prague 2026, he also explains why a Bitcoiner simply will not click an ad.

Watch the full talk 👇