You can't afford the costs of motivating someone. The secret is to double down on people whose motivations roughly align with yours even if they are flawed.
The framing that unlocked this for me: you're not motivating people, you're finding the ones who were already running and joining their direction. The cost of the alternative isn't just dollars — it's the slow erosion of watching someone perform enthusiasm they don't feel. Rough alignment with genuine drive beats perfect alignment with borrowed drive every time.