One other thing that came to me on my bike ride this morning. Jeff bezos talks about it with Lex Fridman, how when the infrastructure already exists, building on it helped him with Amazon, so like pos...
Plus, you can just require one time serial number instead of ip addresses (that cost nothing really, and is location concerning, right) from hardware of object to enter for verification. Like they do with warranties. That’s why I reckon Steve loved the hardware and it gave him the opportunity to be peoples eyes and windows to internet.