So for these I think about what products do I personally spend my $ on AND CONSUME everyday or about everyday. Chances are if this company has me spending $ on their products literally on a daily basis than there are probably millions of others out there who also do the same. So I chose Monster Energy. Turned out to be one of the best performing stocks (especially non-tech) over the last 5-10 years I believe. I make fun of people for spending $ on cigs everyday, but here I buy 1-2 Monster energy drinks every day out in the world on the way to work. It’s also cool knowing that a lot of my $ that I spend on Monster is kinda of like returned back to me through the insane performance of the stock. Some others I would consider maybe some oil companies like OXY or Chevron because I have to pump gas into my vehicle everyday or maybe P&G because I use their toilet paper, toothepaste and other household item products every single day.