In the last period I thought about how I can introduce friends, shopkeepers and small businesses to Bitcoin. Even when someone shows some curiosity, explaining Bitcoin can be a really difficult job; it has a lot of concepts and several facets, and since everyone has priorities and thoughts on certain topics, if you touch the wrong ones, you risk annoying and losing them quickly. In addition, spending time with someone that is not already sufficiently "hot" about the topic can be a waste of time and, worse, generate a repulsive effect.



So I designed a small brochure that is a really quick introduction to Bitcoin, with the goal to activate people and trigger some reaction and/or curiosity. The plan is simple: I ask if they know about Bitcoin, leave the brochure, and wait for an immediate reaction, or I have the option of following up next time and asking for feedback; so I can get some ideas on what topics to bring up to keep the conversation going.

As you can see, I chose to give the "debunking FUD" section a primary visibility (is the first thing you see when you open the foldable), since people often learn about Bitcoin via negative and alarming news, so they are good points to activate a first doubt. Then there is a synthetic explanation of Bitcoin's money nature, why it is radically different from fiat currencies, and what impact it may have at a social and business level.
On the back there is a section that points to a website where the user can learn more. Currently I'm using bitcoin.rocks, but I will evaluate other resources or I can also build something new, maybe with some specific information for businesses, that are critical for adoption.

The idea is to release it open source, so anyone can personalize it (e.g. the learn more target), and maybe produce versions in different languages.
The dimensions are 42x15cm open, 10.5x15cm closed, foldable in 3 points; so with a standard A3 print you can get two brochures.

Does that make sense? How can I improve it?