My cellar is completely full.
I've been excited to have this problem since I started Peony Lane.
You see, scaling up red wine production takes forever. You make more, then wait two years before you benefit from that investment. Scaling down is instant. Make less and buy bitcoin with the savings until your stock levels out.
In 2019 I had no idea what direction Peony Lane would take, so I blindly grew production every year, knowing I could always pull back.
Now that my business feels established and my youthful exuberance to take over the wine world has faded, I can enjoy the size I'm at and focus even more on quality over quantity.
Though we have a new vineyard maturing into production, I'll be scaling down production quite a bit this year.
My 2026 vintage will be my first Estate Only vintage.
I've been excited to have this problem since I started Peony Lane.
You see, scaling up red wine production takes forever. You make more, then wait two years before you benefit from that investment. Scaling down is instant. Make less and buy bitcoin with the savings until your stock levels out.
In 2019 I had no idea what direction Peony Lane would take, so I blindly grew production every year, knowing I could always pull back.
Now that my business feels established and my youthful exuberance to take over the wine world has faded, I can enjoy the size I'm at and focus even more on quality over quantity.
Though we have a new vineyard maturing into production, I'll be scaling down production quite a bit this year.
My 2026 vintage will be my first Estate Only vintage.
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