I popped into the wine shop where they carry my #hodlbutter, and it happened to be a wine tasting day too.

A group came in, super kind, just visiting from out of town. I mentioned, kind of casually, that the butter on the shelf was mine. That I make it. That I sell it here.

They were instantly intrigued.

I told them it’s infused with coffee grounds.

Absolute smash buy.

There’s something about talking shop, right there in the place where your product lives. Feels good.