In 1980, the United States had over 1 million cattle operations.

Today, hundreds of thousands of those ranches are gone. The country has lost more than 665,000 beef cattle operations since 1980. 

That means well over half of America’s cattle ranches have disappeared in just a few decades.

And the trend hasn’t slowed down.

Between 2017 and today, the U.S. has lost over 150,000 additional ranch operations. 

At the same time, the cattle herd itself continues shrinking.

The United States now has one of the smallest cattle herds since the early 1950s. 🐮

So where did all those ranches go?

Much of the beef system has consolidated.

Today, just four major companies control about 85% of cattle processing in the United States. 

Meanwhile, many independent ranchers operate on extremely thin margins, often working multiple jobs just to keep their ranch alive.

This is why supporting small ranchers matters so much.

Every time you choose to support businesses that work directly with independent ranchers, you help keep those ranches alive.

You help keep real food in the hands of real people.

And you help push back against a system that has steadily pushed small producers out.

That’s exactly why we partner with ranchers like Red Banks Beef Farm and support networks like The Beef Initiative.

When you purchase our products, you’re not just supporting our small business.

You’re helping support the ranchers who make everything possible.

If you’ve been thinking about trying our products, this is a great time to do it.

Use code RANCHER15 for 15% off any non-bundle products.

Every purchase helps support the mission.

And helps keep small American ranchers in business. 🤠