2/4 - Andy Maxwell talks with Sam about Earmax Media, a specialist podcast advertising agency, but we also talk about the recent AMP accord and how their proposals might affect media agencies and adve...
3/4 - James Cridland and I also talked about.
1. Last week, James suggested that we should "stop expecting podcast apps to work for free", and we need to cut them into revenue in return for sharing better consumption (measurement) data for advertisers.
In response, James received an email from Amy Dugger, who disliked his suggestion that apps should also get a cut of the advertising dollars and that only creators should be compensated.
1. Last week, James suggested that we should "stop expecting podcast apps to work for free", and we need to cut them into revenue in return for sharing better consumption (measurement) data for advertisers.
In response, James received an email from Amy Dugger, who disliked his suggestion that apps should also get a cut of the advertising dollars and that only creators should be compensated.
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