why would they come for nothing? it's the pioneers who move out onto the open frontier - and the families and everyone else only comes out once the wells are dug and farms started and shops opened.
we don't need more pioneers; nostr has to be one of the highest pioneer:villager ratios on the internet. the villagers won't appear in numbers until they have a village to inhabit.

very few villagers are the type to pack up their kids, leave their cozy beds and come sleep in the dirt while helpfully reporting to you all the ways they'd like the houses built, and then continue living in a ditch while you get to work.