Generally true but beauty is in the eye of the beholder. I worked with a guy once that told me his brother's wife was the most beautiful woman in the village. I was curious as to what feminine features were considered metrics of beauty as culture's different. I expected may big ass or something, whatever, so asked what made her so beautiful. The response I got was that he had to give over 3 cows and 50 goats to her father. As a European that was out of the scope of my 1 to 10 cultural metric. Was very lost