It doesn’t sound sexy or have the motivating element that blaming an evil person or institution might, but there really is no “they”. Particularly in today’s digital age where cryptography and privacy tools allow the individual to meaningfully defend themselves from the collective.

The change is purely within each of us.

Whether our inward attention is on our own flawed selves and our ability to take agency. Whether our outward attention is given to honest systems that produce the world we want to see. And if we’re using the tools available.

That’s it. The dying wish of a control system that emerged before our lifetime is that we don’t realize that.