Honestly working to banish the word, content, from my vocabulary. It does feel excessively strange now to read "my content" in a statement or something. Now I'd love to know what/who started this trend because it makes statements almost incomprehensible. I had someone say, "my content," offline and I couldn't resist. I replied, "which content? Your tap dancing elephant riding classes?" and I forced them to actually say what they mean, but I see artists all the time say, my content, in media statements and it bugs me now.