⚡️🍔🇺🇸 NEW - Wendy’s CEO was ready to drop $20 million on new digital menu boards.
The goal? To change the price of your burger in real-time. If the drive-thru got busy, your lunch suddenly cost more.
They called it "dynamic pricing." We called it what it was: a $20 million investment to price-gouge the consumer.
But then the internet exploded. The backlash was so fierce and so fast that Wendy's folded almost overnight.
The goal? To change the price of your burger in real-time. If the drive-thru got busy, your lunch suddenly cost more.
They called it "dynamic pricing." We called it what it was: a $20 million investment to price-gouge the consumer.
But then the internet exploded. The backlash was so fierce and so fast that Wendy's folded almost overnight.
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