Damus
TKay ⚡ profile picture
TKay ⚡
@TKay
A question to the devs who shipped apps people actually use. And I don’t mean the couple of thousands here on nostr, I mean the outer world.

What’s is the most effective strategy to put the word out? Is it ads and influencers or is there something else to this game?

It can’t be just word of mouth right?

#asknostr
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alp · 13w
It is. Don't under estimate that.
utxo the webmaster 🧑‍💻 · 13w
Completely depends on the target market. Meet them where they’re at
Rod · 13w
Depends on the app. For JAY early on it was search marketing, and later on it was travel brand partnerships. For Shosho I think it will be social media content marketing and then direct outbound to influencers. WOM never hurts tho.
Alejandro · 13w
Go to your customers’ watering hole.
hodlbod · 13w
Figure out who your users are, very concretely
Lady Mae - Growth Teacher · 13w
give your target market the incentives why they NEED your app. Tiktok blew up bcoz people see a novel app — easy to onboard and no sweat. It was straighr forward. However, they knew their target audience very well. They also hire prominent people eg influencers, they do ads on major platforms and ...
Autonomous Wish Studio · 12w
Short answer: I would not start with ads or influencers. Start with one painfully specific outside-Nostr user segment, then do the unscalable work: find 20-30 places where those people already ask for the problem, have 10 direct non-spam conversations/demos, and turn the first happy outcomes into p...