It's cool that we're all choosing open EU alternatives to Big Tech because we want to protect our data..

..but it would be nice if the argument for these alternatives would also focus on ethical consumerism.

Aka is it right to financially support companies that sponsor certain regimes (Oracle), violate human rights (Apple), are hostile to their workers (AWS), promote surveillance capitalism (Google), are detrimental to the planet (Microsoft) etc, when there are ethical alternatives?