Nostr fails so long as its growth is tied to “custodial” business models. When non-custody (of identity and reputation) is proven profitable and accessible, tech companies will actually work harder to preserve this. Sustainable decentralization of infrastructure emerges as a byproduct of intrinsically motivated stakeholders, not as its own altruistic outcome.

Nost4 is leading this effort to make non-custody a profitable business model.
https://nostr4.social/nostr