nice timing https://image.nostr.build/3e695d8b9d54e41012a4dcaf37785415cbd62834ec52371a5adabb5aed0fb3ae.jpg

Problem, reaction, solution

1. Russia! 2. Russia will invade Europe! 3. We will turn private savings to well needed investments! #eu

The reason the playbook works is because it’s wired into us. Identity itself is arguably a similar defense mechanism — a story (solution) we invent to resolve the dissonance (fear) between ‘self’ and ‘not-self’ (enemy).

There will always be a group that offers protection services. When protection is your main, or only, product, creative with ways to increase demand will abound. Creating an external enemy is preferred to becoming the enemy yourself and extorting people to protect them from you.