⚡️💬 STORY - On February 18, 2013, a shaky drawing made in Paint sparked one of the biggest waves of Bitcoin adoption in history.
Just a poorly drawn blue wizard wielding a crooked wand, accompanied by three words that have become cult classics:
MAGIC INTERNET MONEY.
Discover the legendary story of the meme that sent Bitcoin skyrocketing.
➥ At the beginning of 2013, Bitcoin was not yet the financial titan that the world feared or admired.
It floated in a strange zone, between geek fascination and total mistrust from the general public.
On Reddit, the subreddit r/bitcoin had around 56,000 subscribers at the time. The press hardly ever mentioned it. Most people had never heard the word "blockchain."
But behind the scenes, something was brewing.
Bitcoin had just gone through the Silk Road affair, shut down by the FBI a few months earlier, and the ecosystem was suffering from a scandalous reputation. For many, Bitcoin remained a "tool for buying drugs online."
Yet a small community firmly believes in this revolutionary monetary protocol.
They know that something is missing.
A symbol.
A message.
A bridge between their passion and the rest of the world.
And it is this gap that will be filled, by accident, by a Reddit user under the pseudonym mavensbot.
➥ The request that changed everything.
On February 18, 2013, a highly respected moderator, u/theymos, started a thread on Reddit.
He asked members of the subreddit to come up with an advertisement to promote r/bitcoin.
A simple, almost innocuous idea.
Just a few lines:
"Hey everyone, how about creating a banner to promote the subreddit? Throw out your ideas."
Less than an hour later, when no one was expecting anything revolutionary, u/mavensbot posted a drawing.
Not a logo.
Not a polished poster.
Not a vector creation.
An MS Paint drawing worthy of a teenager discovering his first mouse.
A wizard, floating, purple, with a strange smile and a message written in pixelated typography:
"Magic Internet Money"
No one, absolutely no one, could imagine what would happen next.
➥ The most viral ad in Reddit history.
The criticism came almost immediately:
"You could have used Photoshop."
"What is this monstrosity?"
"It looks like a drawing from 2005."
And that's precisely what made this image an unintentional marketing masterpiece.
It's not an ad, it's a meme!
As redditor u/Amanojack later explained:
"The MS Paint style hits all the right notes for Reddit: it's humble, funny, and doesn't feel like self-promotion. That's why it works."
On November 6, 2013, nearly eight months after its creation, the "Magic Internet Money" banner was officially published as a Reddit advertisement.
At that precise moment, 1 BTC was worth $287 and the r/bitcoin subreddit had 56,000 subscribers.
Then everything accelerated...
The banner appeared on the front page, visible to millions of users.
Within days, tens of thousands of people discovered Bitcoin through this silly and brilliant wizard.
Subscription curves rose, discussions multiplied, and newcomers arrived in waves.
In 22 days, the subreddit gained 18,000 subscribers, a growth of more than 36%.
➥ The price of Bitcoin begins to take off.
As the banner spins, an unexpected phenomenon occurs: the price of Bitcoin crosses $300, then $400, then $800, finally reaching $1,132 on November 29, 2013.
This is the first time in history that Bitcoin has exceeded $1,000.
Of course, this meme is not the only reason for this sudden rise; other factors exist, such as growing media coverage, interest from Chinese early adopters, and the very beginning of institutional enthusiasm.
But the numbers don't lie:
- 37 billion impressions for the ad during its first six months.
- Unprecedented growth of the subreddit.
- A wave of media attention fueled by Reddit itself.
➥ When South Park gets involved.
On November 9, 2013, while the "Magic Internet Money" banner dominated Reddit, something strange was happening in the South Park studios.
The art department began drawing a promotional poster for an upcoming episode:
Black Friday (Season 17, Episode 7).
It featured Cartman as a wizard, with the same posture, graphic style, and atmosphere as the cult drawing "Internet Magic Money."
On November 13, the episode aired, and Redditors were quick to make the connection.
The resemblance is too striking to be a coincidence, especially since the creators of South Park are regular Reddit users.
The debate rages on: tribute or coincidence?
For the Bitcoin community, the message is clear: the MS Paint wizard has gone beyond the internet and entered popular culture.
➥ The legacy of the wizard.
More than 10 years later, the meme remains ingrained in Bitcoin culture.
The story of the Bitcoin Wizard is one of a brilliant accident, an unassuming meme that became a symbol and one of the best advertisements for Bitcoin.
A simple user, armed with Paint and a few purple pixels, did more for Bitcoin than dozens of major conferences combined.
Just a poorly drawn blue wizard wielding a crooked wand, accompanied by three words that have become cult classics:
MAGIC INTERNET MONEY.
Discover the legendary story of the meme that sent Bitcoin skyrocketing.
➥ At the beginning of 2013, Bitcoin was not yet the financial titan that the world feared or admired.
It floated in a strange zone, between geek fascination and total mistrust from the general public.
On Reddit, the subreddit r/bitcoin had around 56,000 subscribers at the time. The press hardly ever mentioned it. Most people had never heard the word "blockchain."
But behind the scenes, something was brewing.
Bitcoin had just gone through the Silk Road affair, shut down by the FBI a few months earlier, and the ecosystem was suffering from a scandalous reputation. For many, Bitcoin remained a "tool for buying drugs online."
Yet a small community firmly believes in this revolutionary monetary protocol.
They know that something is missing.
A symbol.
A message.
A bridge between their passion and the rest of the world.
And it is this gap that will be filled, by accident, by a Reddit user under the pseudonym mavensbot.
➥ The request that changed everything.
On February 18, 2013, a highly respected moderator, u/theymos, started a thread on Reddit.
He asked members of the subreddit to come up with an advertisement to promote r/bitcoin.
A simple, almost innocuous idea.
Just a few lines:
"Hey everyone, how about creating a banner to promote the subreddit? Throw out your ideas."
Less than an hour later, when no one was expecting anything revolutionary, u/mavensbot posted a drawing.
Not a logo.
Not a polished poster.
Not a vector creation.
An MS Paint drawing worthy of a teenager discovering his first mouse.
A wizard, floating, purple, with a strange smile and a message written in pixelated typography:
"Magic Internet Money"
No one, absolutely no one, could imagine what would happen next.
➥ The most viral ad in Reddit history.
The criticism came almost immediately:
"You could have used Photoshop."
"What is this monstrosity?"
"It looks like a drawing from 2005."
And that's precisely what made this image an unintentional marketing masterpiece.
It's not an ad, it's a meme!
As redditor u/Amanojack later explained:
"The MS Paint style hits all the right notes for Reddit: it's humble, funny, and doesn't feel like self-promotion. That's why it works."
On November 6, 2013, nearly eight months after its creation, the "Magic Internet Money" banner was officially published as a Reddit advertisement.
At that precise moment, 1 BTC was worth $287 and the r/bitcoin subreddit had 56,000 subscribers.
Then everything accelerated...
The banner appeared on the front page, visible to millions of users.
Within days, tens of thousands of people discovered Bitcoin through this silly and brilliant wizard.
Subscription curves rose, discussions multiplied, and newcomers arrived in waves.
In 22 days, the subreddit gained 18,000 subscribers, a growth of more than 36%.
➥ The price of Bitcoin begins to take off.
As the banner spins, an unexpected phenomenon occurs: the price of Bitcoin crosses $300, then $400, then $800, finally reaching $1,132 on November 29, 2013.
This is the first time in history that Bitcoin has exceeded $1,000.
Of course, this meme is not the only reason for this sudden rise; other factors exist, such as growing media coverage, interest from Chinese early adopters, and the very beginning of institutional enthusiasm.
But the numbers don't lie:
- 37 billion impressions for the ad during its first six months.
- Unprecedented growth of the subreddit.
- A wave of media attention fueled by Reddit itself.
➥ When South Park gets involved.
On November 9, 2013, while the "Magic Internet Money" banner dominated Reddit, something strange was happening in the South Park studios.
The art department began drawing a promotional poster for an upcoming episode:
Black Friday (Season 17, Episode 7).
It featured Cartman as a wizard, with the same posture, graphic style, and atmosphere as the cult drawing "Internet Magic Money."
On November 13, the episode aired, and Redditors were quick to make the connection.
The resemblance is too striking to be a coincidence, especially since the creators of South Park are regular Reddit users.
The debate rages on: tribute or coincidence?
For the Bitcoin community, the message is clear: the MS Paint wizard has gone beyond the internet and entered popular culture.
➥ The legacy of the wizard.
More than 10 years later, the meme remains ingrained in Bitcoin culture.
The story of the Bitcoin Wizard is one of a brilliant accident, an unassuming meme that became a symbol and one of the best advertisements for Bitcoin.
A simple user, armed with Paint and a few purple pixels, did more for Bitcoin than dozens of major conferences combined.
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