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Ben Justman🍷 profile picture
Ben Justman🍷
@BenJustman

#Bitcoin Natural Winemaker🍷Pocket Steak 🥩
6+ Bottles Ship FREE

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Recent Notes

BenJustman profile picture
I don't "produce" wine.

Producing focuses on creating a specific result. Production oriented winemakers push towards a goal they set before the grapes even come in. I don't blame them, much of the industry and consumers want consistency across vintages and varieties. Having the same taste every year can build brand loyalty.

It misses the point of wine though. You may as well be drinking grape flavored alcohol.

Consistency goes against the nature of wine. Each vintage is different. Each vineyard has its own character and trying to force consistency on an inconsistent base layer strips out everything that makes wine special.

My job is to put the wine in a position to succeed. I support it through the process and help it where it needs help. The end result varies.

Over time you get to know your vineyard and what the wine needs. That relationship takes years and it's not something you can do when you're sourcing grapes from different places every season or from a mix of vineyards.

Look for single vineyard, estate wines if you want something unique.
BenJustman profile picture
Wine is nothing but a multiplier.

Great company, good food, the right moment. Wine can elevate the experience.

Even the nicest bottle can't turn a shitty day around and shitty wine can be amazing with friends.

Drink to enhance, not to escape.
BenJustman profile picture
I bet we agree on a lot of this.

Def a pointed way of saying it by me and my opinion has a ton of nuance.

Much of that nuance is found in a core grounding idea I hold: the greatest lies are founded on a kernel of truth

The feminist movement was very positive in many ways and also very destructive to society. I mean this in a very pro woman/pro man way.