Two systems. One needs inflation to survive. One gets stronger the more people build on it.
Fiat forces companies to chase short term survival. Debt only works if the currency keeps losing value.
Bitcoin is the opposite. Priced in sats, prices fall over time. Same goods, different money, different outcome.
Ego Death Capital's new venture, Orange Juice, buys real cash flowing small businesses, runs them lean with AI, and stacks the profit into Bitcoin. No leverage. No fragile balance sheet game. Just real businesses compounding into sound money.
Build for the world that's coming. Stop optimizing for the one that's ending.
If a 50% drawdown from the top scares you, Bitcoin probably isn't your game.
This is the part everyone says they want and almost nobody acts on.
Prices like this don't show up often. Roughly once every four years. The rest of the time you're paying a premium for conviction you could have built right now.
The people who look back wishing they bought aren't waiting for confirmation. They're already buying.
Your Bitcoin isn’t yours until you’ve done this one thing:
Move it off the exchange.
If someone else holds the keys, you don’t own Bitcoin. You own a promise. An IOU that’s only as good as the company behind it, and we’ve watched plenty of those companies vanish overnight with everyone’s coins inside.
Self custody is the whole point. Your keys, your wallet, your rules. No permission slips, no withdrawal limits, no counterparty praying it stays solvent.