Something bothers me about the upcoming macOS 27 that I haven't seen anyone talking about much.

All the other macOS and OS X versions where named after beauty in nature: Jaguar, Mavericks, Yosemite, Sequoia, and such.

But macOS 27 will be the first named after a manmade object: Golden Gate.

That feels like not only a change in naming strategy, but also a fundamental shift in core beliefs about beauty, awe, and adventure.

It's disappointing.

Apple Podcasts made a change in late June that temporarily disrupted some of the statistics on https://podcastindustryinsights.com. But I'm correcting the issue in my reporting and will be attempting to backfill updated data.

One of the best things about #podcasts is that listeners can choose the app that works for them.

That choice helps your audience build the listening habit in the environment they already prefer. Don’t make your show harder to follow by treating one platform as if it’s the whole ecosystem.

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439&utm_content=p10-app-choice

Open #podcasting gives you something many platforms don’t: portability.

You can choose your hosting provider, move when you need to, and still keep your audience connected through your feed. That’s not just technical plumbing. That’s creative and business independence.

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439&utm_content=p06-portability

Your #podcast can be serious, funny, highly produced, conversational, seasonal, weekly, daily, or irregular.

That freedom is useful, but it also gives you responsibility: choose the format that best serves your audience, not merely the format that feels easiest this week.

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439&utm_content=p03-format

One underrated strength of #podcasting: your show doesn’t have to fit someone else’s clock.

If the idea needs 12 minutes, make it 12 minutes. If it needs 47 minutes, make it 47 minutes. The better rule is not “always be short” or “always be long.” It’s “respect your audience’s time.”

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439&utm_content=p02-time-clock

The freedom of #podcasting is not merely that you can publish audio. It’s that you can choose your topic, format, schedule, host, apps, monetization, and relationship with your audience without waiting for a gatekeeper’s permission.

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439&utm_content=p01-freedom

Independence is the greatest power of #podcasting—even for corporate #podcasters. Here are 10 reasons to celebrate the freedom of #podcasts.

https://theaudacitytopodcast.com/10-reasons-to-celebrate-the-independence-of-podcasting/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap439

Downloads, plays, audience, listens, streams, views, followers. #Podcasting has plenty of measurement words. The clarity comes from sorting them into what was delivered, what was played, and who was actually reached.

https://theaudacitytopodcast.com/podcast-metrics-explained-downloads-vs-plays-vs-audience/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap438&utm_content=p13-metric-words

Unique IP addresses are not the same as unique listeners. Your #podcast audience can be overcounted, undercounted, or simply misunderstood when a measurement system turns network behavior into human certainty.

https://theaudacitytopodcast.com/podcast-metrics-explained-downloads-vs-plays-vs-audience/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap438&utm_content=p09-unique-listeners