Daniel J. Lewis on nostr

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What #podcasting rule are you afraid to break: consistency, episode length, format, scripting, or niching? The better question is not “Can this be broken?” It’s “What would be gained, what would be lost, and is that tradeoff worth it?”

https://theaudacitytopodcast.com/its-okay-to-break-some-podcasting-rules/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap434&utm_content=p12-rules-guidelines

Daniel J. Lewis · 2d

nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqvzl4lzt0kye9xycau3qpy69zqq6zdn2n0y92glxxfqg2dy4n2mjssuc2kf It's a method of link-attribution that works in Google Analytics, PostHog, Fathom Anal...

Daniel J. Lewis @Daniel J. Lewis 1780260451

@nprofile1q... This is great for chapters because there most likely isn't any referral domain for links from chapters, let alone podcast apps.

But even if there was, there'd be no other way to track which clicks came from which episode.

note1e0vrp...

Daniel J. Lewis @Daniel J. Lewis 1780260356

@nprofile1q... It's a method of link-attribution that works in Google Analytics, PostHog, Fathom Analytics, and more.

For example (normally lowercase, but I put the variables in uppercase for clarity):

?utm_source=DJL_PODCAST_INDEX&utm_medium=SOCIAL&utm_campaign=UTM_FEATURE&utm_content=MESSAGE_TO_MARTIN

Following this link pattern, I could see what traffic came from all my "social" posts, or just what came from my "djl_podcast_index" source, or track my "utm_feature" campaign across email, social, …

Daniel J. Lewis · 2d

nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqvzl4lzt0kye9xycau3qpy69zqq6zdn2n0y92glxxfqg2dy4n2mjssuc2kf This is great for chapters because there most likely isn't any referral domain for links from chapters, let alone podcast apps. But even if there was, there'd be no other way to track w...

Daniel J. Lewis

@Daniel J. Lewis 1780251005

Are you following a #podcasting rule because it helps your audience, or because someone said “you must”? That’s the real test. Best practices are tools, not handcuffs.

https://theaudacitytopodcast.com/its-okay-to-break-some-podcasting-rules/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap434&utm_content=p08-rules-guidelines

Daniel J. Lewis

@Daniel J. Lewis 1780194364

Automatically add UTM parameters to chapter links—just launched on PodChapters!

Check it out! https://podchapters.com/

Daniel J. Lewis

@Daniel J. Lewis 1780147205

Some #podcasting rules are really guidelines. Consistency, episode length, format, scripting, niches, inside jokes, and promotion tactics can all be useful. But none of them should outrank the real goal: making something valuable for your audience.

https://theaudacitytopodcast.com/its-okay-to-break-some-podcasting-rules/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap434&utm_content=p02-rules-guidelines

Daniel J. Lewis

@Daniel J. Lewis 1780088523

It’s okay to break some #podcasting “rules” when you do it with intention: know the guideline, know why you’re bending it, accept the tradeoff, and serve your audience better because of it.

https://theaudacitytopodcast.com/its-okay-to-break-some-podcasting-rules/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap434&utm_content=p01-rules-guidelines

Daniel J. Lewis

@Daniel J. Lewis 1780088102

PodChapters now ensures you always have a podcast chapter at 0 seconds to keep compatibility with Spotify and some other podcast apps.

Here's a demo: https://youtu.be/yfwJg162F8E

Daniel J. Lewis

@Daniel J. Lewis 1779977105

A #podcast does not have to win by being the only show on a topic. It can win by becoming the clearest fit for a specific audience, approach, and voice.

https://theaudacitytopodcast.com/4-types-of-podcast-niches-its-not-just-your-topic/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap433&utm_content=p15-clearest-fit

Daniel J. Lewis

@Daniel J. Lewis 1779912904

Try this #podcast niche sentence: I talk about [topic] for [audience] by [approach] from [voice]. If one blank is fuzzy, that is the next place to sharpen.

https://theaudacitytopodcast.com/4-types-of-podcast-niches-its-not-just-your-topic/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap433&utm_content=p14-niche-sentence

Daniel J. Lewis

@Daniel J. Lewis 1779884109

You may hate me for saying this, but yes, it's okay to break some #podcasting "rules."

Learn more in my latest episode! https://theaudacitytopodcast.com/its-okay-to-break-some-podcasting-rules/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap434

Daniel J. Lewis

@Daniel J. Lewis 1779821526

If you use UTM parameters for links from your podcast, how do you like to format them?

1. utm_source: What do you prefer here?
2. utm_medium: I use "podcast" You?
3. utm_campaign: I use this for indicating the episode, like "tap433." What do you do?
4. utm_content: Do you use this optional one?