WE GOT YOUR BACK

https://open.spotify.com/track/4rGaciqHXk0SQAfd41jBDU?si=EsmGJW0dQuyf1KsR1Ualmw&utm_source=copy-link

Have had this new Allah Las song on repeat the last 48 hours. Can’t stop. Won’t stop.

I’d love to find a creative director for West Major one day. Someone that can own and execute the entire visual output for the brand across web, organic, email and ads.

If that person existed, I’d love to give him / her ad concepts like the below, and so go!!!

I have random thoughts throughout the day around why I’m doing west major - usually stemming from bad things happening, things being hard, questioning why I’m doing it, etc.

And I go back to a handful of ideas. There’s probably a perfectly crafted mission statement that captures these, but I have yet to figure out how to properly articulate it.

I thought maybe today id just start jotting them down as sort of core beliefs / reasons why we exist. It’s a list for now, more than one sentence.

The list isn’t done. But I think the first one is this -

1. The physical world today needs less slop.

we don’t need more disposable, forgettable, soulless temu product. We need fewer better, thoughtfully designed and made things that inspire us, are beautiful to look at, and add meaning to our lives.

Short and sweet.

So anyway, this is one of the reasons I like to think we exist. I want less slop, more beautiful cool things, and I’d like to think that’s something we’re striving for / trying to add into the world.

The answer is yes. Absolutely. Always.

We can’t compete on price - but will do everything in our power to fix your garment, should something happen. The goal is that you own / wear them forever