Our Desert Chore Coat - it’s taken me years, but finally found the right people and figured out how to make these at scale in Arizona, and the quality great, and only getting better.

Sunday funday

😆

🤘

🤘

Finalizing most of the shirts we’re going to make for fall / winter 2026.

We have a 2-4 week window, starting next week, when most of the retail shops will place all of their PO’s for Q3+Q4

THE HOUNDSTOOTH WESTERN SHIRT 🌵

Check check

Rough sketch of some design updates I want to make this year. Still need to flush these out (I am not a good illustrator) but, this is step one.

Previous years - so much time, energy, and resources went in to just getting the shirt actually made.

This is the first year I feel we have that (mostly) down. Fingers crossed.

But can now start to dial in more details. Which is exciting. They won’t happen all at once, but will roll out throughout the year.

My goal is to have every part of the shirt, from the labels to the buttons, to additional details we want to add - have some meaning / story behind it.

Let’s go fellas!

(Screen shot from tiktok)

This is Brass Tacks Provisions. One of the retail stores that carries West Major (they’re in Oklahoma City).

This gentlemen is wearing our new Desert Chore Coat. They’re the only store that carries it right now - and they only have two left. Doesn’t it look great?

If anyone is in the area, go stop in!

Never surrender fellas