@Tristan
Making payments safer @Branta
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Recent Notes
Proud of the work that went into this one and proud of the product and solution that Branta offers to the world.
If you have ever used crypto wallets or sent a transaction, a common emotion felt at the point of send is anxiety.
You feel anxious that you are unsure that you are sending funds exactly where you need them to go. The difference of crypto and TradFi rails are in full display here because in crypto, there are no intermediaries required. This is great for sovereignty, and is the ethos of why crypto exists, but also puts the burden of responsibility on the holder. In the TradFi world, there are chargebacks that you can file if something happens to your funds. In crypto, transactions reach finality upon sending.
This basis is where anxiety stems from, users don't want to mess up. Along with simply "messing up," this aspect of crypto brings about attack vulnerabilities that can be exploited such as address-swap-attacks, man-in-the-middle, or phishing scams. If any of these happen to you, your funds are lost.
In researching TradFi payments history I realized that trust, has always served as a root characteristic for any payment method that secured volume at scale. From cash and checks, to the software evolution including PayPal, Venmo, CashApp and Zelle, trust was involved at every transactions.
Notably, the TradFi software platforms we commonly use today all display some aspect of a profile picture, name, branding, or key identifier before you pay. These features are missing across crypto wallets and PoS systems. Typically, when you pay in crypto, you see a wallet address that looks like a string of letters and numbers. This typical experience of paying with crypto does not offer users a trust-based solution at the point of transaction.
Branta changes this by instantly showing a business name and branding prior to you hitting send. This is performed in a zero knowledge way, meaning your data remains your data.
It is our belief that by emphasizing trust at the point of transaction, payment volume across crypto will scale dramatically and Branta is the tool that aids in trust leading to businesses seeing increased conversion and retention while decreasing fraud or eliminating it entirely.
If you have ever used crypto wallets or sent a transaction, a common emotion felt at the point of send is anxiety.
You feel anxious that you are unsure that you are sending funds exactly where you need them to go. The difference of crypto and TradFi rails are in full display here because in crypto, there are no intermediaries required. This is great for sovereignty, and is the ethos of why crypto exists, but also puts the burden of responsibility on the holder. In the TradFi world, there are chargebacks that you can file if something happens to your funds. In crypto, transactions reach finality upon sending.
This basis is where anxiety stems from, users don't want to mess up. Along with simply "messing up," this aspect of crypto brings about attack vulnerabilities that can be exploited such as address-swap-attacks, man-in-the-middle, or phishing scams. If any of these happen to you, your funds are lost.
In researching TradFi payments history I realized that trust, has always served as a root characteristic for any payment method that secured volume at scale. From cash and checks, to the software evolution including PayPal, Venmo, CashApp and Zelle, trust was involved at every transactions.
Notably, the TradFi software platforms we commonly use today all display some aspect of a profile picture, name, branding, or key identifier before you pay. These features are missing across crypto wallets and PoS systems. Typically, when you pay in crypto, you see a wallet address that looks like a string of letters and numbers. This typical experience of paying with crypto does not offer users a trust-based solution at the point of transaction.
Branta changes this by instantly showing a business name and branding prior to you hitting send. This is performed in a zero knowledge way, meaning your data remains your data.
It is our belief that by emphasizing trust at the point of transaction, payment volume across crypto will scale dramatically and Branta is the tool that aids in trust leading to businesses seeing increased conversion and retention while decreasing fraud or eliminating it entirely.
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twas a gm, gm.
https://blossom.primal.net/70ce59bdbf626fa0940f5d71a956d56215a2feb8a64dcefe68c49d158e843e62.jpg
@Keith Gardner | Branta they have waves like this in NC for you to shred?
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nostr:nprofile1qqsy0nztg84m9rm5r5apah8uly9d2wtnt4qezkdd8n85qs7arwk5djgsv0kv0 does branta catch the clipboard swap malware case too, or mainly verify the address belongs to the right wallet?
Yes, Branta catches clipboard swap or other man-in-the-middle attacks and other attack vectors. Security is the base of Branta
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REMINDER: If you are a merchant with a #TakeMySats account, it is this easy to turn on Branta:
@The Bullish ₿itcoiner
@The Bullish ₿itcoiner
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@The Bullish ₿itcoiner is building a killer platform at Take My Sats.
Screenshots showcase what it looks like to pay @Orange Horizon on the @Blitz Wallet with Branta.
Screenshots showcase what it looks like to pay @Orange Horizon on the @Blitz Wallet with Branta.
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Epic idea. Movements like this lead to Bitcoin becoming the preferred medium of exchange.
Winner announced tomorrow 7/21.
Reminder👇
Reminder👇
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Branta is the foundation layer for trustworthy merchants.
nostr:nevent1qvzqqqqqqypzp4x68cuj3umqm0xrzuwycqxs7x588zae3xkksx3fm3k4lwqrdjrvqy08wumn8ghj7mn0wd68yttsw43zuam9d3kx7unyv4ezumn9wshsz9thwden5te0...
And every additional merchant makes the layer that much more stronger.
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