Exactly this.
People came to the internet because it was 10x better to far more people, and it sold itself without much/any explanation.
I can shop online, talk with my friends etc
They stayed because it grew fast and got better constantly.
Nostr is not like this because people need to be "educated". It doesn't do *enough* that can't be done already. It has its merits but they do not apply to enough people.
Having to read a discourse on centralisation, corruption, surveillance is too high friction. Some will but this will always be a minority.
@utxo the webmaster 🧑💻🍁 is on the money I think with Wisp.
Make it as simple & fun as possible.
Oh! One last thing...
If NOSTR had porn adoption would soar - sad but true :o)
Its about understanding your audience, which involves realising that as a builder, not everyone shares your vision or thinks like you.
Don't get me wrong, lots of cool stuff is happening & I want/hope for it to succeed but think the current approach and mindset is off.