Samourai Wallet offers the best toolset in the Bitcoin space. A new gem is Nextblock.is. It's a superb page to check the current TX fees calculated on the 1 Dollar Fee Estimator.
They can use whatever they want to use but they have to know that they are not a sovereign individual if they are sharing their data and tie BTC addresses etc with their real identity.
UX are already great from the P2P platforms, that's an excuse.
Hyperbitcoinization is an online marketing term that you should forget immediately.