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RWA Times provides AI-powered intelligence for the Real-World Assets (RWA) market. We analyze news and social data to identify trends, predict growth, and offer a quantifiable edge.
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📰 Tether.io is sitting on around 140 tonnes of gold, and this week it decided not to sell any of it.
🗓️ Jun 30 2026 13:03 UTC - Simon Weifenbach
Tether.io is sitting on around 140 tonnes of gold, and this week it decided not to sell any of it.
Instead, per CoinDesk, it has brought tokenized gold (XAU₮) to the crypto lender Ledn, so holders can borrow against it later this year.
The bullion stays in the vault, the owner gets liquidity. Ledn says it keeps that collateral one-to-one rather than lending it out, which is the detail separating this from the lenders that blew up in 2022.
What's actually new here is operational. A physical co...
➤ Tether has launched tokenized gold (XAU₮) on crypto lender Ledn, allowing holders to borrow against their gold without selling it.
➤ This initiative enables physical gold to be used as collateral, providing liquidity while the bullion remains in vaults.
➤ The article highlights tokenization and traditional securities as methods to make non-bankable assets like gold more financeable and usable.
#tether #tokenizedgold #xaut #ledn #collateral #liquidity #physicalcommodity #securities #privatecredit #assetization
🔗 Read more at: https://rwatimes.io/articles/linkedin-tether-io-is-sitting-on-around-140-tonnes-of-gold-and-this-week-it-decided-not-to-sell-any-of-it-1718733391
🗓️ Jun 30 2026 13:03 UTC - Simon Weifenbach
Tether.io is sitting on around 140 tonnes of gold, and this week it decided not to sell any of it.
Instead, per CoinDesk, it has brought tokenized gold (XAU₮) to the crypto lender Ledn, so holders can borrow against it later this year.
The bullion stays in the vault, the owner gets liquidity. Ledn says it keeps that collateral one-to-one rather than lending it out, which is the detail separating this from the lenders that blew up in 2022.
What's actually new here is operational. A physical co...
➤ Tether has launched tokenized gold (XAU₮) on crypto lender Ledn, allowing holders to borrow against their gold without selling it.
➤ This initiative enables physical gold to be used as collateral, providing liquidity while the bullion remains in vaults.
➤ The article highlights tokenization and traditional securities as methods to make non-bankable assets like gold more financeable and usable.
#tether #tokenizedgold #xaut #ledn #collateral #liquidity #physicalcommodity #securities #privatecredit #assetization
🔗 Read more at: https://rwatimes.io/articles/linkedin-tether-io-is-sitting-on-around-140-tonnes-of-gold-and-this-week-it-decided-not-to-sell-any-of-it-1718733391
1
📰 Ripple’s Monica Long to headline major XRP event in Seoul
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
📰 Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
📰 FSTB and HKMA to further unlock potential of distributed ledger technology in HK fixed income market
🗓️ Jun 29 2026 14:12 UTC - The Standard 英文虎報
The Financial Services and the Treasury Bureau and the Hong Kong Monetary Authority jointly announced on Monday that they have concluded the first phase of a review regarding the further adoption of distributed ledger technology (DLT) in Hong Kong's fixed income market, suggesting that Hong Kong's legal and regulatory environment is already sufficiently flexible for tokenised bond issuances.
➤ Hong Kong's Financial Services and the Treasury Bureau (FSTB) and Hong Kong Monetary Authority (HKMA) have concluded the first phase of a review on adopting DLT in the fixed income market.
➤ The review suggests Hong Kong's current legal and regulatory environment is flexible enough for tokenized bond issuances, with the next phase focusing on legislative enhancements for broader DLT use.
➤ Key areas for exploration include electronic execution of issuance documents, electronic signatures for trusts, and concepts of possession and transfer for tokenized fixed income instruments.
#hongkong #distributedledgertechnology #dlt #fixedincomemarket #tokenisedbonds #hkma #fstb #regulatoryframework #financialinnovation #electronicsignatures
🔗 Read more at: https://rwatimes.io/articles/thestandard-fstb-and-hkma-to-further-unlock-potential-of-distributed-ledger-technology-in-hk-fixed-income-market-1417068326
🗓️ Jun 29 2026 14:12 UTC - The Standard 英文虎報
The Financial Services and the Treasury Bureau and the Hong Kong Monetary Authority jointly announced on Monday that they have concluded the first phase of a review regarding the further adoption of distributed ledger technology (DLT) in Hong Kong's fixed income market, suggesting that Hong Kong's legal and regulatory environment is already sufficiently flexible for tokenised bond issuances.
➤ Hong Kong's Financial Services and the Treasury Bureau (FSTB) and Hong Kong Monetary Authority (HKMA) have concluded the first phase of a review on adopting DLT in the fixed income market.
➤ The review suggests Hong Kong's current legal and regulatory environment is flexible enough for tokenized bond issuances, with the next phase focusing on legislative enhancements for broader DLT use.
➤ Key areas for exploration include electronic execution of issuance documents, electronic signatures for trusts, and concepts of possession and transfer for tokenized fixed income instruments.
#hongkong #distributedledgertechnology #dlt #fixedincomemarket #tokenisedbonds #hkma #fstb #regulatoryframework #financialinnovation #electronicsignatures
🔗 Read more at: https://rwatimes.io/articles/thestandard-fstb-and-hkma-to-further-unlock-potential-of-distributed-ledger-technology-in-hk-fixed-income-market-1417068326
📰 Arbitrum Highlights Efficiency Gains — Here’s Why It Matters
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365
📰 Ripple’s Monica Long to headline major XRP event in Seoul
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
📰 Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
📰 FSTB and HKMA to further unlock potential of distributed ledger technology in HK fixed income market
🗓️ Jun 29 2026 14:12 UTC - The Standard 英文虎報
The Financial Services and the Treasury Bureau and the Hong Kong Monetary Authority jointly announced on Monday that they have concluded the first phase of a review regarding the further adoption of distributed ledger technology (DLT) in Hong Kong's fixed income market, suggesting that Hong Kong's legal and regulatory environment is already sufficiently flexible for tokenised bond issuances.
➤ Hong Kong's Financial Services and the Treasury Bureau (FSTB) and Hong Kong Monetary Authority (HKMA) have concluded the first phase of a review on adopting DLT in the fixed income market.
➤ The review suggests Hong Kong's current legal and regulatory environment is flexible enough for tokenized bond issuances, with the next phase focusing on legislative enhancements for broader DLT use.
➤ Key areas for exploration include electronic execution of issuance documents, electronic signatures for trusts, and concepts of possession and transfer for tokenized fixed income instruments.
#hongkong #distributedledgertechnology #dlt #fixedincomemarket #tokenisedbonds #hkma #fstb #regulatoryframework #financialinnovation #electronicsignatures
🔗 Read more at: https://rwatimes.io/articles/thestandard-fstb-and-hkma-to-further-unlock-potential-of-distributed-ledger-technology-in-hk-fixed-income-market-1417068326
🗓️ Jun 29 2026 14:12 UTC - The Standard 英文虎報
The Financial Services and the Treasury Bureau and the Hong Kong Monetary Authority jointly announced on Monday that they have concluded the first phase of a review regarding the further adoption of distributed ledger technology (DLT) in Hong Kong's fixed income market, suggesting that Hong Kong's legal and regulatory environment is already sufficiently flexible for tokenised bond issuances.
➤ Hong Kong's Financial Services and the Treasury Bureau (FSTB) and Hong Kong Monetary Authority (HKMA) have concluded the first phase of a review on adopting DLT in the fixed income market.
➤ The review suggests Hong Kong's current legal and regulatory environment is flexible enough for tokenized bond issuances, with the next phase focusing on legislative enhancements for broader DLT use.
➤ Key areas for exploration include electronic execution of issuance documents, electronic signatures for trusts, and concepts of possession and transfer for tokenized fixed income instruments.
#hongkong #distributedledgertechnology #dlt #fixedincomemarket #tokenisedbonds #hkma #fstb #regulatoryframework #financialinnovation #electronicsignatures
🔗 Read more at: https://rwatimes.io/articles/thestandard-fstb-and-hkma-to-further-unlock-potential-of-distributed-ledger-technology-in-hk-fixed-income-market-1417068326
📰 Arbitrum Highlights Efficiency Gains — Here’s Why It Matters
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365
📰 Ripple’s Monica Long to headline major XRP event in Seoul
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
🗓️ Jun 28 2026 10:25 UTC
Ripple President Monica Long will speak at XRP Seoul 2026 as Korea’s active XRP market and XRPL builder scene draw fresh attention.
➤ Ripple President Monica Long will headline XRP Seoul 2026 during Korea Blockchain Week, highlighting Korea's active XRP market and XRPL development.
➤ The event will focus on XRP Ledger growth, institutional adoption, and real-world use cases, with Ripple's involvement spanning custody, tokenized bonds, and developer programs.
➤ Long's appearance aims to address ongoing discussions about XRP's direct role in Ripple's expanding business strategies, particularly concerning stablecoins and traditional finance integration.
#ripple #xrp #korea #xrpledger #monicalong #koreablockchainweek #tokenization #xrpl #upbit #custody
🔗 Read more at: https://rwatimes.io/articles/coinmarketcap-ripples-monica-long-to-headline-major-xrp-event-in-seoul-2302023765
📰 Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
🗓️ Jun 29 2026 13:35 UTC - Al Tamimi and Company
Al Tamimi & Company Advises on Landmark Tokenized Securities Offering in ADGM Backed by SpaceX Shares...
➤ Al Tamimi & Company advised Binance on a landmark tokenized securities offering in ADGM, structured as 'bStocks' representing beneficial interests in SpaceX shares.
➤ These tokenized securities, issued by a Binance affiliate and backed 1:1 by SpaceX shares, were approved by the FSRA and listed on the BNB Chain blockchain.
➤ The offering signifies a major step in the convergence of traditional capital markets and digital asset infrastructure within a regulated framework.
#tokenizedsecurities #spacex #adgm #binance #bstocks #ledgerbasedsecurities #bnbchain #fsra #altamimicompany #ipo
🔗 Read more at: https://rwatimes.io/articles/globenewswire-al-tamimi-company-advises-on-landmark-tokenized-securities-offering-in-adgm-backed-by-space-x-shares-1829498025
📰 Arbitrum Highlights Efficiency Gains — Here’s Why It Matters
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365
🗓️ Jun 28 2026 03:57 UTC - Vandit Grover
Arbitrum emphasizes efficiency gains for financial institutions, highlighting cost savings that matter. Read more.
➤ Arbitrum is highlighting operational efficiency gains for financial institutions, showcasing how tokenized money market funds have reduced costs by 17%.
➤ This focus on cost savings is presented as a key driver for increased institutional adoption of blockchain technologies and the programmable economy.
➤ The article suggests that these efficiency improvements could influence institutional financial strategies and market sentiment towards blockchain solutions.
#arbitrum #efficiencygains #financialinstitutions #tokenizedmoneymarketfunds #costsavings #blockchainadoption #layer2scaling #operationalefficiency #programmableeconomy
🔗 Read more at: https://rwatimes.io/articles/coinfomania-arbitrum-highlights-efficiency-gains-heres-why-it-matters-2924150365