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Simon Cozens · 2w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqg8368dx0n6g2c5hdmpak8eukstmgc44v9p5h4am93u3qeanrqdzqejqecv nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqtyxvdvv4nnkmfpgpjxtrl6kzz6fal2zrsp8kr4kjwsaq7rxak58sgwd9ds For when "No" is too definitive.
Typographica profile picture
Sam Berlow of @nprofile1q... interviewed by @nprofile1q... for type.today journal: https://type.today/en/journal/thetypefounders/. Good questions and fairly transparent answers. This is the most I’ve read about their business.

“When we started this, the designers were thinking: how am I going to stop running this business and still get paid for my intellectual property? And the only real option was to sell to Monotype. So our idea was to come up with a different kind of plan, where you could sell your foundry — but continue to work. Your foundry would still have a place on the internet, its history would be preserved, and it could continue to grow even after the sale. We wanted to reassure designers that their legacy would continue.”

#TypeIndustry #TheTypeFounders #TypeDesign #Fonts
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Typographica · 2w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqtyxvdvv4nnkmfpgpjxtrl6kzz6fal2zrsp8kr4kjwsaq7rxak58sgwd9ds: Will you theoretically sell to Monotype? SB: I would protest that.
Typographica · 3w
Flöckinger’s piano and Sternat’s head return again in a specimen for Fanfare (https://fontsinuse.com/typefaces/8075/fanfare; hi nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpq0xv40z2z3zqy...
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At first, I thought these illustrations—made entirely with straight lines at 90- and 45-degree angles—may have been made on press with metal rules, rather than drawn and engraved, but Flöckinger’s original piano has the irregularity of a drawing. Sternat’s head, though? Maybe!


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Dan Reynolds · 3w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqg8368dx0n6g2c5hdmpak8eukstmgc44v9p5h4am93u3qeanrqdzqejqecv Maybe with lots of brass rules and pieces? The multiple lines making the U shape underneath the head have to be from Berthold’s brass-rule series.
Typographica · 3w
At first, I thought these illustrations—made entirely with straight lines at 90- and 45-degree angles—may have been made on press with metal rules, rather than drawn and engraved, but Flöckinger’s original piano has the irregularity of a drawing. Sternat’s head, though? Maybe! https://typo...
Typographica · 3w
Aside: Back in the States, The Inland Printer’s J. L. Frazier featured Flöckinger’s Ohmen Pianos letterhead in his long-running “Specimen Review” column (see https://fontsinuse.com/uses/78047...
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Berthold was such a fan of these samples they reprised them in at least two subsequent booklets (unfortunately, without credit). Joseph Tscherkassky (1879–1958), a Ukrainian typefounder who became manager of the Oriental Department at the foundry, copied some spreads nearly wholesale, yet adapted for another script. This is his ca. 1928 catalog of Hebrew typefaces, including Franziska Baruch’s Stam https://fontsinuse.com/typefaces/46129/stam.




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Typographica · 3w
Flöckinger’s piano and Sternat’s head return again in a specimen for Fanfare (https://fontsinuse.com/typefaces/8075/fanfare; hi nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpq0xv40z2z3zqy32fmyafefewacc6m7x6shmkn6k8mgrh6ak4ycp4qlt3qcr!), albeit in slightly modified forms. https://typo.s...
Typographica · 3w
Berthold was such a fan of these samples they reprised them in at least two subsequent booklets (unfortunately, without credit). Joseph Tscherkassky (1879–1958), a Ukrainian typefounder who became manager of the Oriental Department at the foundry, copied some spreads nearly wholesale, yet adapted ...
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When you’re writing a book on type history, and diving into thousands of specimens, stuff starts to stick out that you may never have noticed before. Here’s a little thread about Flöckinger’s piano and Sternat’s head.

In 1925 Berthold ran a competition in Austria for ads using their typefaces. Results were published in the “Wiener Anzeigen Wettbewerb” booklet of 1925.

Winners were 1st: Prize Karl Jenau, Görkau in Bohemia (Odol); 2nd: Hermann Sternat, Innsbruck in Tyrol (Brostene Column); 3rd: Josef Richly, Katharein in Schles (HBW). Hans Flöckinger of Innsbruck also got several honorable mentions.

The samples show typefaces like Wiener Grotesk https://fontsinuse.com/typefaces/42287/wiener-grotesk, Block https://fontsinuse.com/typefaces/7572/berthold-block & Akzidenz-Grotesk https://fontsinuse.com/typefaces/76/akzidenz-grotesk in modernist layouts.




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Typographica · 3w
Aside: Back in the States, The Inland Printer’s J. L. Frazier featured Flöckinger’s Ohmen Pianos letterhead in his long-running “Specimen Review” column (see https://fontsinuse.com/uses/78047/superior-typesetting-co-ad-inland-printer-rep), but laments that it represents “an extreme that w...
Kent Lew · 3w
Timeless question: “Can it be ... that there are too many type faces for printers and advertisers? It appears, upon inquiry, that there are. It appears that a goodly number of discriminating compo...
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@nprofile1q... Yeah, I found it funny that their main point of the exercise was that it’s past time to toss all the "less useful" typefaces, while I’m over here for the last 20 years preaching typographic abundance.

To be fair, type back then actually occupied valuable space.
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Jackson · 3w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqg8368dx0n6g2c5hdmpak8eukstmgc44v9p5h4am93u3qeanrqdzqejqecv nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqaz06pe0rpdm5nmrw4s4cpn0lfqh6e2tluteq5h5d59dnx0thcz9q228kyx There were at the tail end of a bunch of massive changes in typographic ...
Kent Lew · 3w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqg8368dx0n6g2c5hdmpak8eukstmgc44v9p5h4am93u3qeanrqdzqejqecv Now it just occupies valuable font menu dropdown space. 😉
Thomas Phinney · 3w
nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqg8368dx0n6g2c5hdmpak8eukstmgc44v9p5h4am93u3qeanrqdzqejqecv nostr:nprofile1qy2hwumn8ghj7un9d3shjtnyd968gmewwp6kyqpqaz06pe0rpdm5nmrw4s4cpn0lfqh6e2tluteq5h5d59dnx0thcz9q228kyx This mention of the size of drawers of metal type reminds me that their ...