Damus

Recent Notes

Zanna profile picture
I've started collecting the inspiring, transformational stories of the pioneers who used the platform.

Here's one of them:

When I (Zanna) first opened the platform up to my network, one of my friends wrote back: "This might be something for my daughter, or for my sister." It was his sister. A woman of seventy-three, living abroad on a small state pension, not much more than that. A free spirit, money was never her topic. If anything, money had always felt like something hard, something you had to struggle for.

What made her curious was a small inheritance coming her way. For the first time she found herself asking a simple, practical question: what could she actually do with it? She'd heard the people around her talk about bitcoin and always kept it at arm's length, a little wary, a little distrustful. But she was curious enough to learn about money.

She went through the whole Money journey largely on her own. When we sat down to reflect at the end, the shift in her was clear, and it had nothing to do with how much money she had. Two things had landed. First, she realised she had options, real ones, that she never knew were hers to consider. Second, she saw that the savings she'd been quietly holding had been losing their value all along. She came out lighter. More confident. Able to talk about money with more confidence.

She doesn't have much financial room, so I invited her onto our Women Empowering Women sponsorship, where each paying member's place funds a free one for a woman who couldn't otherwise join. She said yes without a second's hesitation, and she wanted to keep going. She already had other women in mind, women she was sure would value this too.

More inspirational stories?
Check https://beyourownceo.ai/stories/



Zanna profile picture
Milestone achieved: first paid user started her monthly plan! 6 out of 8 pioneers have decided to move to paid as well from aug 1st, 4 still still in conversation to see and learn from what they decide.



Zanna profile picture
I've orange pilled I think around 50 people, among other things with an online course I had built on how I feel bitcoin will change the world.

I noticed many times that bitcoin was still a bridge too far, while more financial knowledge and empowerment was a real need. That's why I decided to build a bridge. The bridge developed into the platform Be Your Own CEO. If you feel your mom, sister, wife, girlfriend, female colleagues look at you weirdly when it comes to btc, maybe this is a nice bridge for them as well.

Zanna profile picture
Building the third and final journey, the purpose journey. Money and AI are not end goals, they are means to an end -> to enable more time for purposeful activities, whatever purpose means to you.



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Zanna profile picture
More and more of the pioneers want to invite others to the platform (super cool!). So I thought: let me create a beautiful social link and landingspage so the people they invite get a warm invitation to join. Pioneers told me tone of voice is spot on! 🙏🎶



Zanna profile picture
I love the impact that we are making. Instead of transformation on corporate level (my work for the past 25 years), now also individual transformation ❤️



Zanna profile picture
Drafting the next part of the platform journey, all about purpose and making priorities to spend your time in line with your values. Money and AI are enablers to build a more purposeful life 💪

That's where "The most important business you will ever run is your life" tagline fits in. ❤️



Zanna profile picture
One of my many learnings about teaching others is that you have to make things super relevant to them and their daily life and work.

That's why in lesson 1 of the AI journey, users are invited to think about 3 things in their daily life they'd like to outsource and 3 things they dream of but never got round to or didn't think were possible.

During the rest of the AI journey they are invited to go back to that list and apply what they just learnt to it.

And of course I also love going through them and give individual tips based on their answers.

First responses are super energizing to me, confirming my choice to not just focus on financial education but include AI. They are already feeling a lot of pptential from the first lessons. Love it!



Zanna profile picture
A beautiful example of the impact the platform is making:

'These journeys made finance feel less complicated and much more accessible. They switched something on in me: I now take ownership, build my knowledge and use AI as a practical tool to move forward. I feel more confident, more independent and far better equipped to stay in control of my financial future." Monique (63)

Zanna profile picture
When users start their free onboarding journey, they get an intake, with a self assessment how they feel right now about money and AI.

I ran the same intake measurement with the pioneers and did the same self assessment after they did the 10 lessons from the money journey (AI journey is still ongoing for them).

I consciously did not share their baseline measurement with them so they gave their scores fully as they felt it now.

Most amazing result apart from all the transformational stories that gave me goosebumps?

On average, in the 6 weeks pilot, their scores on their knowledge about topics like inflation, purchasing power and investing, when from 4.1 to 7.1 on a scale of 1 to 10!

This knowledge contributed to them feeling way more confident to take action and feel in control of their financial future 💪