@E = Ο / Ξ΅ π«Άπ₯° @:frogc00l: :amespin: :niggydab: yeet :pogfish: :ina_hammer: :awoodance: Cut of donations through stream elements, twitch and youtube, merch sales from their IP's, selling tickets for events, Youtube ad revenue, brand partnerships.
Ask yourself how any other social media influencer makes money then apply that to an entire talent company, that may or may not be publicly traded.
Most do not make money however, which is why the average VTuber/Corpo lifespan is roughly β€2 years.
With companies like Phase Connect it was about 5 years of bleeding cash every year until the IP's became marketable enough to make a profit, according to their CEO H20Sakana, 2025 was the first year they turned a profit, weren't in the red. Since Sakana already has a lot of money from other ventures to put into the company he can take the yearly hit, but most aren't so lucky.
This paves the way for monsterous amoeba companies like Anycolor and Brave group to just eat up IPs, and why there are so many indie streamers now.
https://gearlandia.haus/media/46/a2/b2/46a2b261470d476c5a66d0966e976ad6fd0aa3ed117d22443bee6a839bd555d4.mp3