Unique IP addresses are not the same as unique listeners. Your #podcast audience can be overcounted, undercounted, or simply misunderstood when a measurement system turns network behavior into human certainty.

https://theaudacitytopodcast.com/podcast-metrics-explained-downloads-vs-plays-vs-audience/?utm_source=djl_mastodon&utm_medium=social&utm_campaign=tap438&utm_content=p09-unique-listeners