I am experimenting with some simplified messaging for #nostr #safebox. This is what I’ve landed on so far:
‘Move value. Prove facts. Your way.”
I am trying to stay away from words that turn p...
Good direction. I always suggest zooming in on problems to solve, jobs to be done—in the customer's words.
For example, who wakes up and says I need to move value and prove facts today? It instantly reframes it.
They key is to identify the most pronounced pain or job for the largest segment of customers.
"Who would suffer if I didn't build this?"
Sell painkillers, not vitamins.
For example, who wakes up and says I need to move value and prove facts today? It instantly reframes it.
They key is to identify the most pronounced pain or job for the largest segment of customers.
"Who would suffer if I didn't build this?"
Sell painkillers, not vitamins.
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