We already can’t tell whether a review is genuine. Most people just don’t think about it.
Now imagine what happens when generative AI makes it effortless to produce thousands of convincing, detailed fake reviews. Different writing styles. Specific details about jobs that never happened. Posted from accounts that look real.
The review systems we rely on were built for an era where faking it at least took effort. That era is ending.
And nobody seems to be talking about what comes next. We’re still trusting platforms to sort the real from the fake…. the same platforms whose business model depends on volume, not accuracy.
If the information itself can’t prove where it came from, we’ve got a problem that’s about to get significantly worse.