Damus
Typographica profile picture
Typographica
@Typographica
When you’re writing a book on type history, and diving into thousands of specimens, stuff starts to stick out that you may never have noticed before. Here’s a little thread about Flöckinger’s piano and Sternat’s head.

In 1925 Berthold ran a competition in Austria for ads using their typefaces. Results were published in the “Wiener Anzeigen Wettbewerb” booklet of 1925.

Winners were 1st: Prize Karl Jenau, Görkau in Bohemia (Odol); 2nd: Hermann Sternat, Innsbruck in Tyrol (Brostene Column); 3rd: Josef Richly, Katharein in Schles (HBW). Hans Flöckinger of Innsbruck also got several honorable mentions.

The samples show typefaces like Wiener Grotesk https://fontsinuse.com/typefaces/42287/wiener-grotesk, Block https://fontsinuse.com/typefaces/7572/berthold-block & Akzidenz-Grotesk https://fontsinuse.com/typefaces/76/akzidenz-grotesk in modernist layouts.




1
Typographica · 3w
Aside: Back in the States, The Inland Printer’s J. L. Frazier featured Flöckinger’s Ohmen Pianos letterhead in his long-running “Specimen Review” column (see https://fontsinuse.com/uses/78047/superior-typesetting-co-ad-inland-printer-rep), but laments that it represents “an extreme that w...