This is the part that frustrates me. The big players could be educating people on how to actually hold their own bitcoin but instead they build products that keep people inside the same system. ETFs that can be bought on the same stock apps people already use, custodial wallets that feel familiar and safe. Its easier to sell someone an ETF than to teach them how to set up their own wallet and buy bitcoin directly. The companies that control how people learn about bitcoin get to funnel them into products where they still make fees off you. By the time people figure out they don't actually own anything its already too late.