It kinda weird that tiny plastic stickers get put on every individual supermarket apple (at least here in Australia). Once upon a time they served a useful purpose of identifying the variety for the cashier. They also sometimes helpfully included the 4-digit PLU (price lookup number) the cashier had to type to ring them up (can you tell I worked at supermarket in my youth).

This one however is solely branding. It has "redland australia" on it and a QR that just goes to their website. Strange.