Over the next couple of years we may well see a phenomenon well known to social scientists; a well-publicised prediction can change behaviour to undermine the original prediction....

As bookies make ReformUK Lt the favourite to win the next election, so voters behaviour may shift towards both tactical voting to keep Reform out (of which there is already some evidence from the last general election) and being supportive of a 'popular front' form of alliance (to the same end).

#politics