Google has no idea how they make money - they literally think it's magic.
It's pro'lly true they think they can serve more ads if they keep the user on their site, but that disregards the entire ad network. Moving around the web users are served literally hundreds of ads - there's simply no way to cram all of that into one Google page & they'd be worthless if there was.
- or rather more worthless; GGL has been diminishing the value of ad spending for years already.
#Google #tech #business