I obviously agree about the importance of a good UX. But it cannot replace knowing and picking the right values (=features) in the first place.
A great UX should alleviate the pain that necessarily a new protocol introduce, and we should treat users with respect creating a dialogue around these values, don't just try to attract them with easy and appealing solutions. We win explaining what matters, why it matters, and offering good software that makes that obvious and enjoyable.