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OpenAI To Begin Testing Ads In ChatGPT In Desperate Push For RevenuešŸ˜¹šŸ¤£šŸ˜‚

Chief Executive Sam Altman once said advertising was a ā€˜last resort’ for the company.

Chief Executive Sam Altman has long expressed concerns about introducing ads into ChatGPT, warning that it could erode trust with users if they believe the chatbot’s answers are being influenced by advertisers.

ā€œAds plus AI is sort of uniquely unsettling to me,ā€ he said at a fireside chat at Harvard University two years ago. ā€œI kind of think of ads as a last resort for us for a business model.ā€

OpenAI's partners are carrying about $96 billion in debt, which highlights the financial risks associated with the company. This debt is primarily due to the funding needed for operations and expansion in the AI sector.

OpenAI plans to start testing ads in ChatGPT for the first time, a major shift in its business strategy as it seeks new ways to increase revenue.

The company will begin showing ads in the free version of the chatbot, as well as its cheapest subscription tier, called ChatGPT Go.

Ads will appear at the bottom of ChatGPT’s answers and be labeled. OpenAI’s more expensive subscription tiers won’t show users ads.

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