And love this post written by Ruben Zweiban, a former seal team member that we brought in to run operations. https://orangejuice.com/blogs/insights/no-straphangers-lessons-from-special-operations-on-building-teams-and-businesses

There is absolutely no fucking way you can bring bitcoin to main street if BIP110 doesn't get successfully activated. You probably don't know how many plebs will leave bitcoin upon unsuccessful activation of BIP110 and bitcoin without plebs is not bitcoin but it would be CORE COIN.

This is my operating model with my restaurants. Love it.