Soon the question won't be a model's cost or "accuracy", it'll be who made it. The lab behind a model shapes how it nudges and persuades. We already see that people have "a high tendency to follow the potentially harmful medical advice" from model output (1) - imagine the power these providers can have, not just in intelligence but in persuasion.

1: https://www.media.mit.edu/publications/NEJM-AI-people-overtrust-ai-generated-medical-advice-despite-low-accuracy/