I used to think the seed oil guys were right, now I think they may have stumbled onto one of the most consequential movements of the 21st century. Right behind Bitcoin in terms of importance.
If you can get people to notice how seed oil is in everything they eat and how hard it is to avoid it - and how expensive food is without it - it’s hard to ignore and a good gateway to bigger conversations about life, governance, money, incentives, media…