We've been zapping for over 3 years now and we still can't make zaps incredibly easy and intuitive for all users, from onboarding to sending and receiving their first zap. I hate this. I hate it. Some...
You can find out which app your normie is using, and give them a direct link to the Rizful tutorial specifically for that app... 
... for example, for Amethyst: https://docs.megalithic.me/using-rizful/use-amethyst
... for example, for Amethyst: https://docs.megalithic.me/using-rizful/use-amethyst