The "Global Town Square" framing is the trap. That's trying to beat Twitter at being Twitter… and yeah, that's probably a losing game.
But that's not where Nostr gets interesting.
Forget social. Think about every handshake deal you've ever done. Every time you agreed a price, a scope, a timeline…. and the only record was a text thread on someone else's server. Or worse, nothing at all.
Now imagine both parties sign that agreement with their own keys. Timestamped. Verifiable. No platform needed. No middleman deciding what happened.
Nostr isn't competing for your timeline. It's infrastructure for trust between two parties who don't need to trust each other because the cryptography already did the work.
The town square is a distraction. The real unlock is every transaction, every agreement, every reputation…. signed, portable, and yours.
People don't care yet because they're still thinking about posts. Wait until they start thinking about proof.