this is why I built plaza. its sovereign commerce infrastructure. zero fees forever for customers and merchants. Merchants now can turn their iPhone or iPad into a full pos and accept bitcoin payments that go straight to their wallet via the plaza app. Plaza is non custodial and never holds anyone's key and does not touch anyone's money, it is purely business tools and create invoices. you could also sign in with your nsec or create a new one on the app. customers could discover bitcoin merchants on the plaza map as well and also connect their wallet to the app to pay merchants via lightning and nwc.
plaza is fully sovereign and enables customers and merchants to be fully sovereign. customers and merchants own their identity, data, keys, money, and business.
plaza exists because publicly traded companies that enable lightning/bitcoin payments can never fully commit to a protocol that eliminates its fee revenue such as fiat processing fees and being the custodian to merchant's funds.
They will never cannibalize that. Plaza has no such conflict. Bitcoin is the foundation, not a feature.
shoutout
@Jeff Booth